Week 2 - A Week by Week Introspective on How The Branding Spot Will Use WorkXpress to Transform a Client's Business Operations
by jburns
The Branding Spot is an Arizona based company that handles branded products and marketing for companies nationwide. Recently, Brett Kaufman, CEO of The Branding Spot, signed a contract with WorkXpress to completely reengineer the back-end process for one of the leading Experiential Marketing firms in the country. With a new method of talent tracking and event allocation management they will be able to utilize a potential 70+% increase in productivity through software automation over previous hand processes.
Follow along over the 5-week build cycle to learn more about how WorkXpress builds and deploys mission critical business applications.
At the end of week one, The Branding Spot already had a functioning talent registration portal and the beginnings of the program and event creation screens. On time and even slightly ahead of schedule, the WorkXpress Platform as a Service (PaaS) account manager and product builder, Noah Coburn, was happy with the results.
He said, “It’s nice to be so early in a project and have the client be pleased with both the progress and direction ”. Taking things into Week 2, we really dug into the background of the application to build out a number of the complex functionality items needed by using WorkXpress’s five tools and five building blocks. I’m not a programmer, but with WorkXpress 5GL capability, I can out produce any programmer in building business applications by a large margin.”
The accomplishments of Week 2 included finishing of the program creation screen, ability to add multiple events to a program and specify number of staff needed, and the ability to search and invite workers. When this new functionality was shown to Brett Kaufman of the Branding Spot, he could not have been more excited.
Brett said, “It’s been great – we originally came to the table with thoughts and ideas not sure if were going to be able to make them work. The problem we’ve always had was the literally thousands of spreadsheets that contained all of our documentation for events. If someone made even a small mistake it was disastrous, creating problems ranging from having too many workers to having too few workers to having the staff show up at the wrong location. I’m sure other business owners can understand, we needed better organization, cleaner processes and a faster way to ensure our clients were successful without any issues.”
He continued, “As far as we know, and we’ve done the research, our company will be far ahead of the curve in ability to provide companies exactly the staffing they need to pull off successful sampling and other promotional events. We will now be able to secure the proper staffing for every job.”
Noah commented, “With every job we do there are new elements, but the great thing about our platform is that we can build anything with our five building blocks and five tools. Take for instance The Branding Spot’s need to have a page and system for entering events with multiple days or other situations like staffing for each individual day or set of circumstances and then add on staffing roles. They weren’t even sure it was possible to have this type of functionality, but they knew they needed it. After only one live session, we were able to nail down what this type of complex application would look like and, now, it’s built.”
WorkXpress PaaS was designed to provide non-programmers vast capability to create complex functionality without programming. In fact, the code-writing programmers of WorkXpress use it to handle their day to day duties saving 70% in time expenditure.
Brett said, “One of the coolest features so far is the ability to search our very large talent database for the exact demographic needs of our clients. They say we need 20-somethings without tattoos; we can do the search and automatically send requests to provide that client the perfect matches. Not only will this save us time, but we’ll be able to provide our clients top-level service and for us, that’s what it’s all about.”
He continued, “We cannot wait to start using this new system full-time. I cannot even imagine how much time it will save over our previous manual data entry. It will be a whole new way of doing business.”
Stay tuned to weekly updates on the progress and final implementation of the The Branding Spot’s customized software platform.
